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Case Study · Tales from a Therapist's Couch

Emilee & Jerico — Artist Media Campaign.

A self-produced creative campaign combining songwriting, music video, photography, advertising, and social storytelling around our debut album, Tales from a Therapist's Couch.

Emilee & Jerico — Tales from a Therapist's Couch album cover

Project Overview

One band, one world, every platform.

Tales from a Therapist’s Couch is an album I created with my wife, Emilee, as part of our band. Built around the real conversations, struggles, and emotions we worked through in therapy before getting married, the project follows different parts of that journey through each song. Together, we shaped the full creative world around the album, from the concept and storytelling to the visuals, music video, photography, social content, and promotional materials. Produced by Sam Pura and Theresa Brown at The Panda Studios over several years, the goal was to make the release feel like one connected creative experience rather than just a collection of songs.

The Music Video

“I Can’t Think”: directed, written, acted in, and edited.

The anchor of the campaign. The rest of the assets were built to live around it.

The Creative Challenge

Make it feel like a world, not a feed.

Creating the music video for “I Can’t Think” was one of the most ambitious parts of the entire album project. I didn’t want it to feel like a typical performance video. I wanted it to exist in its own strange, dark, theatrical world while still connecting back to the larger story of Tales from a Therapist’s Couch. Looking back, the bigger challenge was honoring the very real events and emotions behind our songs without portraying them too literally. The goal was to translate those feelings into art, while at times comedic, that captured the weight of the song while still leaving room for interpretation.

The Campaign Around the Campaign

Built for TikTok and Reels.

Album announcements, song trailers, behind-the-scenes, and cultural-moment posts I wrote, shot, and edited to roll out the record across weeks, not just one drop day.

Album announcement

Announcing Tales from a Therapist's Couch to our audience.

Watch on TikTok ↗

“Coffee Shop” trailer

Vertical teaser for one of the songs on the record.

Watch on TikTok ↗

“Too Little Too Late” trailer

Vertical teaser for another track on the album.

Watch on TikTok ↗

“I Can’t Think” music video BTS

Behind-the-scenes from the music video shoot.

Watch on TikTok ↗

“The Little Ringleader of Circus McGee” trailer

Infomercial-style vertical trailer for Circus McGee.

Watch on TikTok ↗

Taylor Swift album-clash post

Tongue-in-cheek: Taylor Swift's The Life of a Show Girl dropped the same day as our album, so we made the case for listening to ours instead.

Watch on TikTok ↗

Spotify Wrapped 2025 — message to top listeners

A special thank-you message our top Spotify listeners received during Spotify Wrapped 2025.

Watch on TikTok ↗

Album Track List Reveal

Ten vertical reveals, one per track.

A social-first rollout designed for Reels and TikTok. Each card is the title reveal for one song on the album.

Key Visuals

Album art & artist photography.

Listen

The album, in full.

Press play and hear the whole record the campaign was built around.

Press

What listeners are saying.

Tales From A Therapist's Couch is way more than I expected — it's an epic deep dive into the mind and emotions of a real couple laying out their experiences, lessons, and love on the table… and I'm here for it. With its incredible instrumentation, impressive vocal showings, and meaningful lyrics, we easily get one of the best albums of the year. And to make it all that more perfect, this is their debut album.
Christian Torres · @ichristiantorres

Outcome / Reflection

The kind of work I love most.

Not bad for a band who did everything themselves.

440K+
Views across IG, TikTok & YouTube
20K+
Likes across platforms
1,000+
Followers & subscribers
1,400+
Unique album listeners
26K+
Total streams across major services
14
Roles I held on this project

This project became the culmination of everything I had learned creatively up to that point. I'm incredibly proud of the art Emilee and I were able to create, especially with the limited resources we had in front of us.

My Roles

From the page to the final cut.

Every part of this project passed through me, from the first lyric and chord to the final export.

  • Songwriter & Arranger
  • Instrumentalist — Keys, Guitar, Percussion
  • Vocalist
  • Creative Director
  • Director
  • Writer
  • Actor
  • Producer
  • Photographer
  • Videographer
  • Video Editor
  • Social Media Creator
  • Advertisement Creator
  • Campaign Strategist

Interested in building a creative campaign?

Let’s build your visual world.

Music release, product launch, or artist identity. Let's build the whole thing.